Todd Radom is a designer, sports branding expert, and writer. His work includes the official logos for Super Bowl XXXVIII, the 2009 NBA All-Star Game, the 2014, 2016, and 2018 MLB All-Star Games, the graphic identities of multiple Major League Baseball teams—including the Washington Nationals and Los Angeles Angels—and league, team identity, and branding for Ice Cube’s BIG3 basketball league. Among the leading creators in the professional sports industry, his three decades of work have resulted in some of the most familiar icons of our popular culture.