Inspired by her first experiences in the late 90’s working for a female business owner, Amber Bonney used her tenacious spirit and passion for design to gain diverse brand experience in the UK and Australia before forging her own path with her first business in 2011. The Edison Agency was founded in 2017 in Melbourne, Australia. With over 21 years experience across diverse industry sectors and iconic global brands, Amber repositioned her first award winning business to create way for a new breed of agency - one that responded to the changing needs of consumers and brand owners and put identity at the heart of the brand experience eco-system. The team of highly experienced thinkers, creators, writers and managers are bound by a shared passion and appreciation for creative innovation and divergent thinking - delivered via a grounded and collaborative service approach.