For over 25 years, RARE Design has been a creative ally to brands and teams across the globe. A boutique firm nestled in a reimagined industrial bakery building in South Mississippi, RARE is a testament to the power of distinct design. RARE was founded in 1999 by former Nike team sports and basketball designer Rodney Richardson-a gritty, original, and insightful brand builder whose passion for story continues to inspire our team, our clients, and the communities we serve. Founded on a simple, story-based approach that celebrates the wonder of brand, RARE Design is more than a creative agency. It’s a rebellion against the ordinary. It’s a mission to illuminate the best in every brand. It’s a battle cry that reflects the immutable values of our founder: Be different. Be daring. Be RARE.