We are a full-service design studio with offices in Barcelona and New York. We believe that design – no matter how it’s created – is both an intellectual and an emotional process. Our approach aims to balance the two ends of the spectrum: analytical, contextual, yet intuitive and expressive. We also believe that design – no matter how it’s situated in the comparative landscape – needs to belong uniquely to the organizations that help shape the work. We strive to craft compelling visual stories for all projects and media, from art direction, creative direction, visual identity, digital platforms, printed matters, packaging, to environmental graphics. *2024년 SMLXL과 Principi로 분리되었습니다.