Advertising has a remarkable power to create change. But let's be real – right now, it's not doing us any favours. It creates false needs and fake desires. It claims the world is on fire, then chucks more fuel on it. We have our feet firmly on the ground. We know the world doesn’t need more of the same. It needs us to draw a line in the sand, and back the people fixing things. It needs us to change minds, and make people demand better. As a creative agency with real purpose, we do just that. So the world can get what it really needs.