MUTABOR – the magic spell MUTABOR is not only the Latin word for the desire to change (I’m going to change); MUTABOR is also the magic spell from the fairy tale Kalif Storch by Wilhelm Hauf. The MUTABOR magic spell stands for the (magical) power experienced by a brand going through a transformation accompanied by MUTABOR. MUTABOR – the creative reputation MUTABOR was an internationally published design magazine in the mid-90s which was very successfully distributed in the design scene in Europe, Japan and the USA. It was co-founded by the current owners of the agency. High-circulation illustration and logo books were later released. This publishing activity generated commissioned work, and the magazine changed into a design studio. From there, MUTABOR—with over 600 awards from international competitions—developed into the most creative design agency in Germany with the ambition to maintain its reputation in the international design scene.