A Hundred Monkeys is a Berkeley, California-based naming and writing studio. The company was founded in 1990 by Danny Altman after leaving the pioneering design/ad agency Altman + Manley. Danny’s son, Eli, grew up around the studio and joined full-time in 2009, becoming Creative Director in 2012. Rose Linke and Ben Weis joined the team in 2009 and 2011.